Citroën AMI

Client : Citroën
Year : 2022
Director : Manon Gaurin
Illustrator : Alexandre Nart
Copywritter : Nick Bakshi / Ellynore Attia
Creative director : Guillaume Rebbot / Stephane Xiberras

Citroen AMI is the only car that be driven from 14 years old without license.
Print, OOH and film campaign succeed in targeting both teenagers & their parents!

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It ended up with a super fun & convenient new rebranding
that can work everywhere with any partnership.