CRÉDIT AGRICOLE / TRAJECTOIRE PATRIMOINE /
Client: Crédit Agricole
Year: 2012
Director: Martin Bourboulon
Copywriter: Jean-Christophe Lesné
Creative director: Stephan Xiberras
The Crédit Agricole launched a new bank product to develop customer’s wealth
in order to protect families from the unexpected.
It ended up with a funny campaign for such a serious matter.