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AUBERGE DES MIGRANTS / MIGRANTS ON AMAZON / 





Client : L’Auberge des Migrants
Year : 2021
Copywriter : Matthieu Bouillot
Creative director : Stephane Xiberras


The Auberge des Migrants is a French NGO that supports refugees stranded in camps at the border of France and UK. In 2020, donations have dropped drastically due to the COVID-19 crisis and a lack of media coverage. With no budget, we had to find a way to generate donations. To show that donating a few items can make a difference, we did a campaign in the only place where we could reach people during the lockdown: the online shopping platform Amazon. We helped 10 migrants hijack Amazon, by sharing their living conditions in the reviews of the products they needed the most. All the products were in a wishlist, so that anyone reading their stories could make a just one click donation.


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