SOFINCO
Client : Sofinco / Crédit Agricole
Year : 2012
Directors : This is Felo
Copywriter: Jean-Christophe Lesné
Creative director : Annick Teboul
Complete rebranding of Sofinco by Credit Agricole.
The very first time that a French bank uses illustrations, animated Gif, archive images,
mix of animations & mangas to create a distruptive campaign.
All the Gifs we created where used as a database for further brand communications.
(By the way, I was so happy that a designer of Ghibli Studios were thrilled to design the manga girl sequence!)
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